The Art of Deceptive Design: How Aesthetic Choices in E-Commerce Web Design Manipulate Consumer Behavior
In the bustling world of e-commerce, where countless online stores vie for attention, the design of a website plays a pivotal role in attracting and retaining customers. Aesthetic choices, such as beauty and captivating imagery, are often used strategically to influence consumer behavior. While these elements can enhance the shopping experience, they can also be…