Tracy Wittenkeller leads one of our partner company’s named T-WORX, based in Boca Raton, Florida. If his name sounds familiar, it might be because he’s literally written the book on theming platforms a few times. T-WORX has been around for more than a decade helping businesses design and implement their websites. When Tracy was brainstorming the name of his company, his wife happened to name it for him, almost by accident. When he was trying to use his initials in a creative way, his wife said, “Tracy works for you,” and T-WORX was born. Since then, Tracy and his team have built a reputation for building beautiful websites for their clients, on several platforms, including Hotcakes Commerce.